Beat the Heat and the Sticker Price at The Ford House's Summer Sales Event
Wichita Falls didn't earn triple-digit summers by accident, and The Ford House didn't earn its reputation the easy way either. From July 7 through August 31, 2026, while the man-made falls in Lucy Park fight a losing battle against the heat, our showroom is where the real relief shows up: the Ford Summer Sales Event, with some of the strongest factory incentives Ford has offered all year. Drivers from Wichita Falls, Burkburnett, and Iowa Park already know where to find our team; this summer just gives them one more reason to stop in.
The Numbers Behind the Event
Here's what's on the table. Buyers on eligible new 2026 Mustang, Escape, Bronco, Explorer, Mach-E, Ranger, F-150, and Super Duty XL/XLT Regular Cab and SuperCab pickups, plus Transit (excluding Passenger/Wagon) and 2025 Bronco Sport, can stack 0% APR financing for 36 months, $0 payments for the first 90 days, and $1,000 toward a down payment, all in the same deal. Ford is throwing in a 2-year/25,000-mile Ford Protect Premium Maintenance Plan on top, at no charge: two scheduled visits, OEM parts, and coverage on wear items like brake pads, engine belts and hoses, wiper blades, and spark plugs, with a $0 deductible. Curious what that looks like on your specific Ford? Our F-150 maintenance schedule breaks the visits down mile by mile.
Mustang, Mach-E, and the Rest of the Lineup on Lease
Leasing is where the Summer Sales Event gets interesting for Wichita Falls shoppers, especially given how much traffic our Mustang lineup pulls locally. The Bronco Sport Big Bend, Maverick XLT FHEV hybrid, and Mustang EcoBoost each start at $399 a month with a $999 down payment. Step up to the Ranger XLT, Bronco Big Bend, Explorer Active, or F-150 STX and it's $499 a month with just $499 down, still on a 36-month, 10,500-mile term. The Mach-E Select rounds things out at $499 a month on a 48-month lease, and every lease in the event carries the same 2-year/25,000-mile Premium Maintenance Plan as the retail deals, so oil changes and brake pads are covered no matter which way you finance.
Bronco Sport Big Bend
$999 down payment
Maverick XLT FHEV Hybrid
$999 down payment
Mustang EcoBoost
$999 down payment
Ranger XLT
$499 down · 36 months
Bronco Big Bend
$499 down · 36 months
Explorer Active
$499 down · 36 months
F-150 STX
$499 down · 36 months
Mach-E Select
48-month lease
Why North Texas Keeps Choosing The Ford House
Ask around Wichita Falls and you'll hear the same handful of reasons drivers keep coming back to Ford. The Maverick's hybrid mileage makes sense for anyone driving out to Iowa Park or Archer City every day. The Ranger's towing capacity holds up whether you're pulling a boat to Lake Arrowhead or a trailer of hay. The F-150 still carries the Pro Power Onboard generator that got real use during the last ice storm. None of that is exclusive to the sales event, but the event is what makes it affordable to act on. Whatever's pulling you in this summer, whether it's the price, the payload, or just wanting air conditioning that works, our sales team can match an offer to it.
The Summer Service Event Closes the Loop
Not shopping for a new Ford this summer? The Summer Service Event, also running July 7 – August 31, still applies to whatever you're already driving. Under the "Real Parts. Real Pros. Real Easy." banner, The Ford House can combine up to $215 in rebates across four categories: $20 back (or 5,000 Ford Rewards Points) on The Works® Package, a tire price match plus up to $125 back on a set of four, up to $50 back (or 11,000 points) on Motorcraft® brakes, and $20 on a Motorcraft® battery. Stack any of that with Employee, Military, or First Responder pricing, and check our service specials page before your appointment; coupons rotate, and it's worth confirming what's live the week you come in.
Don't Wait Out the Heat
August 31 comes around every year, and so does the heat. The difference this year is what it costs to drive off in something new or keep your current Ford running right through it. Stop by The Ford House, call ahead, or start browsing online. The deals won't outlast the summer, and neither will the inventory they're attached to.
Disclaimer: Offer details reflect Ford's 2026 Summer Sales + Service Event.