American Value. For American Values.
Ford Employee Pricing is now available to everyone at The Ford House in Wichita Falls. The same price Ford employees pay, with no negotiating and no markups. Available May 1 through July 6, 2026.
What Is Ford Employee Pricing?
A-Plan pricing is the discounted price Ford Motor Company offers its own employees and their families on new vehicles. It is one of the best deals in the automotive industry, and for the first time in Ford's history, it is available to every eligible customer. No negotiating, no guessing. Just a transparent price applied to your purchase or lease.
If you have been waiting for the right time to buy your next F-150, Explorer, Bronco, or Ranger in the Wichita Falls area, this is it.

Eligible Ford Models at The Ford House
Employee pricing is available on most new 2025 and 2026 Ford vehicles. Explore the eligible lineup below:
Trucks
- F-150 (2025/2026)
- F-150 Lightning (2025)
- Maverick (2025/2026)
- Ranger (2025/2026)
- Super Duty, Pick-Up only (2025; 2026 XL/XLT)
SUVs & Crossovers
- Explorer (2026)
- Expedition (2025/2026)
- Escape (2026)
- Mustang Mach-E (2025/2026)
Off-Road & Performance
- Bronco (2025/2026)
- Bronco Sport (2025/2026)
- Bronco Raptor (2025)
- Mustang & Mustang Dark Horse (2025/2026)
Vans & Commercial
- Transit Van, excluding Wagon (2025/2026)
- E-Transit (2025/2026)
Excludes Transit Wagon, Ranger Raptor, F-150 Raptor/Raptor R, Mustang GTD, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty Lariat+, and 2026 Mustang Dark Horse SC. See dealer for full eligibility details.
Why The Ford House - Wichita Falls Ford?
The Ford House is Wichita Falls' Ford dealer, serving North Texas drivers with a wide selection of new and pre-owned vehicles, transparent pricing, and a low-pressure buying experience.
- Transparent A-Plan pricing with no dealer markups
- Large selection of new Ford vehicles including trucks, SUVs, and commercial vans
- Quick Lane for fast, no-appointment service
- Complimentary Ford Mobile Service with certified technicians
- Flexible financing through Ford Credit and Capital One
- Serving Wichita Falls, Iowa Park, Burkburnett, Vernon, Henrietta, and greater North Texas
Quick Answers
Do I need to be a Ford employee to qualify?
No. All eligible customers at The Ford House can purchase a new Ford at A-Plan pricing through July 6, 2026. No special PIN or employment status required.
Which vehicles are included?
Most new 2025 and 2026 Ford models qualify, including the F-150, Explorer, Bronco, Ranger, Maverick, Expedition, Escape, Mustang, Mustang Mach-E, and Transit Van. Contact us to confirm availability on your preferred model and trim.
Can I combine employee pricing with other Ford incentives?
A-Plan pricing replaces the standard retail incentive stack on eligible vehicles. In some cases, select retail customer cash may be stackable. Your Ford House sales team will walk you through every available savings opportunity.
Which models are excluded?
Excludes Transit Wagon, Ranger Raptor, F-150 Raptor/Raptor R, Mustang GTD, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty Lariat+, and 2026 Mustang Dark Horse SC. See dealer for complete details.
Offer ends July 6, 2026.
Come see us in Wichita Falls before inventory runs out.
Call us: (940) 350-4988 | 5401 Kell Blvd West, Wichita Falls, TX 76310
*Ford Employee Pricing (American Value. For American Values.) offer available May 1, 2026 through July 6, 2026 at The Ford House - Wichita Falls Ford on eligible new 2025 and 2026 model year Ford vehicles. Pricing based on Ford A-Plan (employee) pricing. Not all models, trims, or features are available or may be reasonably available. Excludes 2025/2026 Transit Wagon, Ranger Raptor, F-150 Raptor and Raptor R, Mustang GTD, F-450 and F-550 Chassis Cabs, E-Series, F-Series Stripped Chassis, F-650 and F-750, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty (Lariat+), and 2026 Mustang Dark Horse SC. Rule of 10 applies. AXZD Plan sales not eligible. Must take new retail delivery from authorized Ford Dealer's stock by 7/6/2026. Dealer participation voluntary. See dealer for complete program details and vehicle eligibility. Offer subject to change without notice.